What is needed is a Christian film ministry that focuses on producing and distributing quality, entertaining movies in theaters on a regular basis in all major markets; and a film brand that individuals and families can trust to provide a Christian alternative to popular culture.
This innovative ministry focuses on producing new and entertaining films that:
- Depict characters that model true Christian behavior.
- Present the Gospel message in a clear and understandable way.
- Realistically depict lives transformed by faith in Christ.
- Portray Christians as credible people, with academically valid views, who are funny and likable–not preachy or crazy.
- Emphasize attributes grounded in Christianity and serve to counter the hopelessness portrayed by popular culture.